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The Light and Shadow of Suntory Whisky
May 7, 2026 Mei Nakamura and Miyu Okada In recent years, the premium whisky brands of Suntory Holdings Limited, especially Yamazaki, have achieved remarkable global prestige. While this success brings honor to Japanese whisky culture, it also generates significant social issues. The dramatic price increases, the transformation into speculative assets, and the resulting thefts and black-market trading raise questions about social responsibility of Suntory. Suntory must therefo


Climate Change Brings New Challenges to the Wine Industry
May 7, 2026 Haruka Maki In recent years, climate change caused by global warming has become more serious around the world, and its effects are also seen in agriculture. Grape growing, which is essential for wine, is especially sensitive to changes in climate. Temperature, rainfall, and sunlight all have a strong impact on grape quality and yield. Grapes are getting ready to pick earlier Climate change is creating new problems for wine producers around the world. Grapes are v


Corporate Initiatives and Scandals and Their Impact on Investor Perceptions
May 7, 2026 Chika Kanai and Miyuna Kikukawa Corporate initiatives and scandals reported in the news can influence investor sentiment and future stock price expectations. Suntory Holdings, for example, acquired Beam Inc. in 2014, while in 2025 its CEO, Takeshi Niinami, was involved in a major scandal. In this article, we will write about how these 5 Suntory Holdings' corporate initiatives and scandals affected stock price fluctuations. Before looking at the correlations betwee


Why Suntory Continues Growing Grapes in Yamanashi
May 7, 2026 Mahiro Okada and Fumika Tsuboi Suntory has been producing wine for over 100 years under the philosophy that “Good wine comes from good grapes.” Throughout its history, the company has refined its grape-growing and winemaking techniques while respecting Japan’s unique natural environment. In 2022, Suntory launched the Japanese wine brand “SUNTORY FROM FARM”, based on the concept of “Water, Soil, and People,” to promote wine production in harmony with nature. Growin


Mastering the Wine Bottle: Toward the Ultimate Sustainable Container
May 7. 2026 Yuki Mogami Vineyard In recent years, the wine industry has entered a transformative phase where not only flavor and tradition but also sustainability and practicality define the choice of packaging. While the classic glass bottle continues to symbolize authenticity and aging potential, alternative containers such as cans, paper cartons, and PET bottles are rapidly emerging. Each offers distinct advantages and challenges in terms of environmental impact, cost, and


Is Japan’s Recycling Really Advanced? A Global Comparison of What Happens to Glass Bottles
May 7. 2026 Yumi Matayoshi Suntory is one of the largest beverage companies in Japan. The company is famous because not only for its tasty drinks but also for its committment for the environmental sustainability. But What Exactly Do They Do? Suntory works hard on “bottle-to-bottle” recycling. This means they fully utilize the used PET bottles to create new PET bottles. This kind of recycling is called horizontal recycling. It is better for the environment than making new bott


Tomi no Oka Winery--A Place Full of Nature Created by Suntory
May 7, 2026 Amii Agawa Tomi no Oka Winery is located on a vast 150ha hill surrounded by lush nature. For over 100 years, the winery has been producing wine from start to finish, from grape cultivation to sales. The Winery is created and operated by Suntory, a leading Japanese beverage manufacturer, offering a wide range of beverages, including mineral water, tea, coffee, wine, and whiskey. Based on its corporate philosophy of "In Harmony with People and Nature, creating a Ri
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