July 31, 2025 Kanon Kito Osaka-Kansai Expo, started in April 2025, will focus on big global issues like climate change and aging. Its theme is “Designing a Future Society that Shines with Life.” It sounds exciting and full of hope. Recently, however, the organizers announced that pets would not be allowed inside the Expo site. This leads us to an important question: If animals that live closely with us are left out, can we really call it a society of coexistence? They’re Part

June 31, 2025 Chisato Nakatsugawa What do you think about Osaka Expo’s theme, “Designing Future Society for Our Lives.” In general, EXPO is an opportunity to present and exchange state-of-the-art technology and knowledge among many countries and areas. Although the term “Live” seems far from the latest technology, we can find a good connection between them. Through EXPO, we can find some challenges and problems in Japan related to “Lives”. Japan Is Facing Challenges of “Liv

July 24, 2025 Rino Furuya The Expo 2025 Osaka, Kansai, Japan aims to create a “super smart venue” incorporating the latest technologies such as AI, automatic translation, and advanced reservation systems for pavilions, with the goal of creating an “Expo without queues.” Has this goal been achieved? 〇Official Charactor “Myaku-Myaku” https://bestcalendar.jp/articles/press/43929　　 Truth Behind the Booking System At the Expo, many major pavilions have adopted an advanced reservat

July 24, 2025 Sora Matsuo At the Osaka Expo in 2025, various companies exhibit products that contribute to society through the “Co-design Challenge program.” Edish, which is Marubeni Corporation’s recyclable tableware focusing on ocean issues. Edish establishes an upcycling process and has the advantage of being ecological. Edish is not the first eco-product, rather similar goods were created back in 1998. The core issue is whether people actually use these products. Environm

July 24, 2025 Sayaka Nakamura When you hear the word “Expo,” what comes to your mind? Cutting-edge technology? Global cuisine? Or perhaps a moment to reflect on the future? For me, it was a powerful moment of connection between the world and myself when I visited the Osaka-Kansai Expo 2025 on May 25th. When the Future Starts with a Queue It took much longer than expected to get inside. The gates were crowded with people. Even before experiencing “the society of the future,” I

January 27, 2024 Fuka Arai Japanese companies tend to ask job seekers to wear “recruit suits” with a black jacket, skirt/trousers, pumps, and white shirt during job hunting while companies also ask them to show their individuality and personality, which is one of the contradictory cultures in Japan. Japanese “Unique” Recruitment System Are you familiar with the Japanese recruitment method called “ikkatsu saiyou”? In the United States, for instance, companies recruit employees

July 27, 2023 Kiwa Tomonari A Japanese cosmetics brand called Canmake Tokyo has changed their jingle from "Girls are very enjoyable!" to “You can meet KAWAII!” And the new jingle was highly praised especially by men who wear makeup. However, as of this writing, their website still carries their slogans "Girly, Pop & Shiny” and many people do not realize it. Japanese Cosmetic Brand Changed Their jingle Canmake Tokyo is a very popular brand among the younger generation in Japa

January 27, 2024 Momo Muraki There is no standard definition of "beauty." If it is truly so, you can define it whatever you like. But have you ever adjusted yourself to other people’s standards of beauty? In recent years, lookism, “prejudice or discrimination based on physical appearance,” has prevailed in Japan due to the spread of social media. Lookism has affected not only young people's appearance but also their minds. Japanese Diversity and Lack of Confidence in Appearan

July 3, 2022 Momoho Kumekawa Kim Kardashian, a celebrity and business person in the U.S., has launched a brand Skims, which sells underwear, loungewear, and shapewear for all women. A concept of the brand is “Solution For Every Body.” Its product line can suit changing shapes of women’s bodies. She focuses on a very unique point because such adaptive clothing has not been developed well in the underwear market yet. Although her brand has a good concept for diversity and, in f

July 2, 2022 Kiho Taguchi Motherhouse is a Japanese fashion brand that has strong capacity of product design and planning, manufacturing, and quality guidance in developing countries, as well as selling their products in developed countries. The brand originally started in Bangladesh in 2006, and now expanded in a total of six countries; Myanmar, Indonesia, Nepal, India, and Sri Lanka now. Products made in these countries are marketed in Japan, Taiwan, Hong Kong, and Singapor

July 3, 22 Arisa Yajima On April 4, 2022, a full-page advertisement for the comic Tawawa on Monday ( Getsuyo-bino Tawawa) published in the morning edition of The Nikkei Shimbun lead a big controversy online. The advertisement was to announce the release of the new comic book with a big illustration of a high school girl, the main character, smiling at the reader was posted along with the words “I hope you have a wonderful week.” The main problem was the illustration of this g

July 07, 2022 Hikari Ishikawa Is a spouse’s consent necessary for an abortion? In Japan, the curettage method accounts for 80% of all abortions. In developed countries, including Europe and the United States, this method is rarely performed. Also, the abortifacient which WHO recommends has not been introduced in Japan and abortion costs are expensive. There are a lot of problem in Japan. Furthermore, spouse’s consent is even required. Trends of Abortion in Japan In Japan, fir

April 13, 2022 Yuka Yoshida Why was Shirakawa-go, a World Heritage Site, chosen as one of the 100 Most Sustainable Tourist Destinations in the World? There is sustainability's spirit inherited from Japanese ancestor. What Is Shirakawa-go? Shirakawa-go was selected as an Important Preservation District for Groups of Traditional Buildings in 1976 by the Japanese government and was registered as a UNESCO World Heritage in 1995. The main point of interest is the Gassho-zukuri sty

April 9, 2022 Mizuho Kakiuchi There are many famous sceneries in Japan. For example, Mt. Fuji, the historic cityscape of Kyoto, and the skyscrapers of Tokyo. However, Japan’s cityscape is not only like that. One of the sceneries that you often see in Japan is that the many houses are densely adjacent to each other. This landscape is deeply related to the history of Japan and is often seen in urban areas of Japan, but various problems have been pointed out. "Wooden densely bui

During the Meiji era [1968-1912] in Japan, masks were made out of wire mesh as the core and used cloth as the filter. At that time, the Japanese used it to protect themselves against the fine particles of coal or metal. After the Spanish flu pandemic of 1918, this mask attracted attention as a preventive product. The use of masks is no longer for additional preventative measures, but an essential preventive measure. Masks as a Daily Necessity In 2020, the spread of COVID-19 h

Due to the spread of COVID-19, many university students have become dissatisfied with two issues: The prohibition of face-to-face classes and the continued payment of high tuition fees despite the lack of in-person classes. Dissatisfaction with Online Classes Since April, most Japanese universities have conducted classes online in order to prevent the spread of COVID-19. Initially, while the prospect of attending classes from the comfort of one’s home may seem like a good ide

August 1, 2020 Ayano Hata With the spread of new coronavirus, the Toyota Corp, the biggest automarker, is providing medical support to counter the COVID-19. This support activity is called Kokoro Hakobu Project. In fact, this project is a long-term support activity, originally started to support areas affected by the Great East Japan Earthquake that occurred nine years ago. The name of the project means to carry or deliver one’s heart along with things to people and place i

North Sails Japan helped those who are fighting against the COVID-19 by making new products. This action was realized by their inspiration of sail fabric. The World Today The world today is almost driven by the coronavirus. In Japan, a self-restraint request has been issued. Japan started fighting against the virus in late January. As the days went by, the number of infected people increased. At the beginning, it was said that infections of younger generations tended to be

July 31, 2020 NATSUHA AKIYAMA To counter COVID-19, Fujitsu group, a Japanese information and communication technology giant, has started many supportive services for free including offering it’s intellectual property rights for free. Freeing 40,000 Patents To Counter COVID-19 The medical crisis is becoming a great issue by COVID-19 and the vaccine and yet drugs for the terrible virus are not innovated. Fujitsu has suggested to supply it’s patents under the project of Open COV

May 30, 2020 Misato Sasaki Johnny & Associates, the top agency of Japanese entertainment, started their social contribution to counter the spread of COVID-19 in Japan. They have produced many artist groups to the public, made them appear to many exciting TV programs and produced many wonderful concerts. Currently, the number of Japanese artists are contributing to COVID-19 in the Japanese entertainment industry, but Johnny & Associates was the pioneer of social activities.