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Saori’s Kale Business: A Story of Female Entrepreneur
November 14, 2024 Chisato Nakatsugawa and Sora Matsuo The frequency of seeing kale in Japan is perhaps less than in other countries. If so, only a few would know how delicious kale is. Saori Nakajima has been farming for 15 years, mainly in Ota city, Gunma Prefecture. Her business vision was clear and positive to engage with social issues and nature through the cultivation of multiple vegetables such as kale and eggplant, and to consume vegetables in a delicious way. Its Init


The Open Door To Get Well
“The world is full of suffering. It is also full of overcoming.” Helen Keller wrote it on her book published in 1902. Because of the COVID-19 pandemic, Japanese agriculture got damaged seriously. If Keller is trueーwhen are Japanese farmers full of overcoming? This Is The Hardest Ever According to Tokyo Meat Market Co., the price of meat fell down by 700 yen from April 2019 (see Figure 1). That was because of the decrease of going-outs and of inbound tourists. “This is the


Japanese Heartful Story on Mother’s Day
August 1, 2020 Akari Odagiri What do you select as a gift for Mother’s Day? According to a survey conducted in 2019 by Rakuten Insight, approximately half of those respondents who replied they gave a present to their mothers gave flowers to their mother. Especially, young people tend to choose flowers as gifts. In a language of flowers, red carnation means “love for mother” or “true love.” That seems to be a reason why it became a well-known gift of Mother’s Day in Japan.
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